What is Search Engine Optimisation?
Search Engine Optimization (SEO) is the practice of enhancing a website to improve its visibility on search engine results pages (SERPs). The goal is to attract organic, unpaid traffic by aligning the website with search engine algorithms. SEO is essential for businesses, content creators, and anyone aiming to establish a strong online presence. Here's how it works and why it matters: How Search Engines Work Search engines use three main processes to deliver search results: Crawling : Search engine bots scan websites to understand their content. These bots collect data and take snapshots of webpages. Caching : After crawling, the bots save and categorize the data for quick retrieval. Indexing : The gathered information is organized into an efficient database. This allows search engines to provide relevant results to user queries almost instantly. SEO ensures that your website is easily accessible and optimized for these processes. Key Components of SEO Content Quality : High-quali...